Samsung Galaxy \\ Simplesmente Galaxy

Diretor de Arte/Art Director :: Leandro Chisté
https://leandrochiste.cargo.site/
Diretor de Arte/Art Director :: Danilo Nagami
https://www.danilonagami.com/

What's going on here?
Samsung Galaxy smartphones have some great features that make them unique, and sometimes even the competition winds up copying them. This new campaign shows these features that separate Galaxy devices from the common folk in a context that is fun, relatable and with a twist: a non-traditional travel buddy for the gang.

Samsung Galaxy \\ SAM's night fever

Direção de Arte/Art Director :: Leandro Chisté
https://leandrochiste.cargo.site/

What's going on here?
We've mixed SAM, the new Samsung Galaxy S23 Ultra 5G, Nightography, Rollerblades and Saturday Night Fever to create a film with a dynamic and aesthetic that SAM has never had before. The result was a night tour by SAM around the city, taking perfect selfies in an environment full of lights and colors, with a retro backing track to wrap all this vibe.

PagBank \\ Moderninha

Direção de Arte/Art Director :: Guilherme Giongo
https://www.behance.net/GuiGiongo/moodboards

What's going on here?
PagSeguro - PagBank is a disruptive provider of financial technology solutions focused primarily on consumers, individual entrepreneurs, micro-merchants, small companies and medium-sized companies in Brazil.
In this ad, we promote the range of POS collecting devices called "Moderninha”, which is a cheap and realiable solution for small businesses. We got a popular hit song and changed its lyrics to something more suitable to our needs, resulting in a catchy and fun ad, starred by four celebrities: the actresses Alessandra Negrini and Luisa Arraes and pop singers Michel Teló and Wesley Safadão.

PagBank \\ PagPhone

Direção de Arte/Art Director :: Guilherme Giongo
https://www.behance.net/GuiGiongo/moodboards

What's going on here?
PagBank launched the first smartphone and POS collecting device all in one. PagPhone is a powerful smartphone that has a POS collecting device fully integrated in it's back, without compromising its design. For such an epic development, we needed an epic ad, showing all the evolution of PagBank's devices through time until PagPhone was launched.

Magalu \\ dia dos namorados

Direção de Arte/Art Director :: Isabel Parolin
https://isabelparolin.com/

What's going on here?
For Brazilian Valentine's Day, Magazine Luiza, one of the biggest retail chains in the country, launched a campaign celebrating the exaggeration that is common when couple's decide to prove their love to each other. In this case, reinforcing how Magalu's variety of gift options is limitless.

Supergasbras \\ aplicativo

Direção de Arte/Art Director :: Luiz Barretto
luizbarretto.work

What's going on here?
Purchasing kitchen gas in Brazil is a task which is usually made in a very traditional way: calling the seller directly on the phone. To try and change that, our Supergasbras App launch campaign featured a very modern and well-resolved couple.

Francis \\ encontro às escuras

Direção de Arte/Art Director :: Vicente Zanatta
https://www.vicentezanatta.com/

What's going on here?
Blind dates are always awkward situations. Francis soap used the flower power to make them more romantic. In the video, we invited some random couples that have never met before to a blind date. In the very middle of each date, we made them a big surprise with lots of flowers all around to make them more open and happy. And it worked like magic!

UNICEF \\ violência infantil

Direção de Arte/Art Director :: Vinicius Watanabe
http://vinwatanabe.com/

What's going on here?
UNICEF is a world-renowned institution that works for the well being of children all around the world. This is an ad that intends to show the cycle of violence that often repeats itself and to bring to light a difficult truth: an abused child will often grown up to become the abusive adult.